Open video game license style guide book for Apex Legends 2023, featuring characters and artwork from the game.

APEX LEGENDS

BLUEPRINTS FOR BATTLE

Apex Legends is a free-to-play battle royale-hero shooter game developed by Respawn Entertainment and published by Electronic Arts.

Electronic Arts and the Apex Legends team partnered with Cinco to create a system of materials for their licensing guide to help showcase the story of the '23 seasonal update. They required a fresh look and feel to help showcase new characters, packaging, and licensing materials to reflect the beauty of the seasonal update.

Scope:
Style Guidelines
Packaging Design
Character Iconography

Direction & Design:
Andrew Gervais
Scott Cook
Mimi Pham

Completed at Cinco Design

Open book displaying page with the title 'Section 03 Brand Elements' in bold white text on red and black geometric background.
Open magazine displaying the table of contents with sections highlighted in red, against a dark background.
Open book with a character profile of Conduit, a shield healer, featuring an illustrated portrait of a smiling woman in a futuristic armor with green and black accents, against a red background, alongside descriptive text on the left page.
AG-WEB_APEX_TALL-SOLO.jpg
AG-WEB_APEX_TALL-BOX.jpg
AG-WEB_APEX_BLISTER.jpg
SQUARE.jpg
AG-WEB_APEX_HANGTAGS.jpg