Foot Locker wanted to develop a distinctive and scalable design system for their exclusive product offerings—one that would captivate customers both digitally and in-store. To create a sense of mystique and exclusivity, we utilized reflective, iridescent materials combined with bold typography and graphics.

Drawing inspiration from premium, sought-after products and collectibles, we designed a visual system that not only elevates Foot Locker's exclusive items but also makes them unmistakably recognizable.