NIKE

NTC digital ecosystem

In collaborating with global brand creative to design digital campaigns across the Nike Direct ecosystem for Nike Training. Along with aiming to help drive consumer engagement and conversion, stories were created alongside seasonal campaign direction and tailored to fit within the digital brand standards while always leaving room for creative expression within the bounds of effective and authentic storytelling.

The aim was always to honor Nike's visual and strategic brand language but to hold space for unique, narrative-driven moments. Every asset from motion to static to interactive was designed with intent, ensuring seasonal guidance and product priorities. By ensuring every story would fit within Nike's digital brand language, we ensured a consistent and engaging experience across touch-points including Nike.com, the Nike App, and email.

As such, the campaigns helped lift Nike Training category, helping to optimizing different touch-points across the consumer journey and product experience.