A rally car driving through snowy terrain, kicking up snow and ice around it, with visible sponsor logos including Shell, Hyundai, and Pirelli.

EA WRC 24

SEASON EXPANSION

EA sought to generate excitement and elevate awareness of the new WRC season among rally fans and gamers alike. The goal was to capture the essence of rally racing in a way that felt engaging and authentic, immersing fans in a season unlike any other.

To bring this vision to life, we refreshed the Key Art with bold, dynamic visuals and custom composites, creating a high-energy aesthetic that celebrated what sets WRC apart. We also developed an upgraded wordmark with a distinctive icon for the expansion to unify the brand’s look for 2024.

The result was visually striking system that resonated with both dedicated WRC fans and new players, inviting them to experience rally racing in a more immersive way.

Scope:
Key Art
Cover Design
Image Composites
Logo Design

Design & Direction:
Andrew Gervais
Scott Cook

Completed at Cinco Design

A split image showing two rally cars racing, with the WRC 24 logo on the left side against a green, wooded background, and the right side depicting rally cars on dirt and snow tracks, promoting the WRC 24 video game.
Stylized number 24 with a fragmented, distressed design.
Left side: close-up of a gravel surface with a gradient from dark to light. Right side: close-up of dirt and rocks with a dark brown background. Both sides feature the EA Sports logo and the text 'WRC 24'.
Three rally cars in motion, featuring various sponsor logos, during a race event.
Three copies of the PlayStation 5 video game WRC 24 in different cases, featuring rally cars racing on dirt and tarmac surfaces with a green landscape background.