Under Armour aimed to build anticipation around the UA SlipSpeed™, a new, exclusive footwear release. Although their initial launch had driven demand, they wanted to deepen intrigue, elevate the brand presence, and create a standout in-store experience for a global audience.

To solve this, we developed a cohesive, elevated design system based on bold, minimal key art that would serve as the foundation for retail and campaign visuals. The system included immersive motion design, eye-catching reflective surfaces, and custom builds for a full retail environment that highlighted the product's versatility and performance. By drawing from the momentum of the FW22 launch, we created a seamless, updated design approach that expanded across multiple markets and channels.

As a result, the UA SlipSpeed™ campaign became an immersive, high-energy experience that established the product as both exclusive and aspirational. The new design elements captivated audiences and bolstered brand excitement.